Samael Creative

Branding &

Style Guide

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Let the Monster Loose •

Colours

Silver on sable
Sable on silver
Silver on gules
Silver on azure

Motto - LET THE MONSTER LOOSE

What is a monster really? A wild animal, untamed, physical and sensual, random in its motion, and let loose will possibly create disorder and confusion. It’s in all of us. It’s the raw version of who we really are without filters, without restrictions, without shame.

What could humanity do if we fully embrace that monster?

The answer is that it does not matter what you think because your mind will contradict itself a hundred times each day.
Become raw. Become You.

Tagline - Creating Visual Magic

Samael Creative is all about offering a magical experience for all clients. The goal is to always reach above expectations, especially in creativity. Although the themes often are dark, the vibrant colors and the brand voice are there to balance the atmosphere.

Brand Voice

At Samael Creative, our brand voice is a harmonious blend of mysticism, metal ethos, and the avant-garde spirit. Rooted in the rich soil of gothic culture, our tone is one of dark elegance, creative power, and inclusive openness. As a Helsinki-based creative studio helmed by Richard Samael Forsman, we uphold values that resonate with left-leaning politics, tolerance, and a profound respect for all individuals.

1. Dark Elegance:
Our tone exudes a sense of dark elegance, reflecting the mysterious and enchanting allure of occult mysticism. Strive for a language that is sophisticated, poetic, and reflective of the intricate beauty found within the shadows.

Example: "Embark on a journey through the realms of dark elegance as we conjure bespoke designs that transcend the ordinary."

2. Metal Ethos:
Inspired by the power and authenticity of metal music, our tone is bold, unapologetic, and resonates with the raw energy of the metal genre. Express yourself with a language that is impactful, spirited, and unafraid to push boundaries.

Example: "Unleash the sonic fury of your brand with designs that resonate like a metal anthem – powerful, unyielding, and unforgettable."

3. Inclusivity and Respect:
Samael Creative is an inclusive haven for creative expression. Our tone reflects a commitment to respect for all individuals, regardless of background, identity, or beliefs. Embrace language that fosters a sense of belonging and unity.

Example: "In our mystical realm, every voice is heard, every idea is respected, and every creative spirit is celebrated."

4. Values:
With progressive values, our tone reflects a commitment to social justice, equality, and progressive ideals. Embrace language that supports these values and encourages a thoughtful, empathetic discourse.

Example: "At Samael Creative, we are proud advocates for a world where creativity, compassion, and equality reign supreme."

5. Zero Tolerance:
Samael Creative is a sanctuary free from harassment, racism, or violence. Our tone underscores a zero-tolerance policy for any form of discrimination or harm. Speak with authority and clarity when emphasizing our commitment to a safe and respectful creative environment.

Example: "In the sacred space of Samael Creative, we stand united against all forms of harassment, racism, and violence – fostering creativity in an atmosphere of absolute respect."

6. FInnish Roots:
As a creative force based in Helsinki, Finland, our tone embodies the spirit of Nordic innovation and design excellence. Infuse your language with a touch of Finnish flair, embracing the city's vibrant cultural tapestry.

Example: "Drawing inspiration from the enchanting landscapes of Helsinki, Samael Creative weaves design narratives that echo the city's creative heartbeat."

7. Personal Touch of Richard Samael Forsman:
Remember that Samael Creative is not just a brand; it is the creative manifestation of Richard Samael Forsman. Let your language reflect the personal touch, dedication, and passion that Richard brings to every project.

Example: "Woven into every design is the personal touch of Richard Samael Forsman – a testament to a singular vision and unwavering creative dedication."

In essence, the tone of voice at Samael Creative is a symphony of dark elegance, inclusivity, and progressive ideals. Let every word be a brushstroke, painting a canvas that celebrates creativity, embraces diversity, and resonates with the bold spirit of our unique brand.

Images

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Web Elements

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